Identity Theft Videos for McAfee
Peak recently teamed up with writer/executive producer Shane Keats from McAfee to create 3 whimsical videos about identity theft (oh, the horror!). McAfee is rolling out a series of web videos to raise awareness about the issue while maintaining a sense of humor. It’s a good illustration of using video production the right way: building awareness and a connection to the audience. The whole series can be viewed on McAfee’s YouTube consumer channel. My favorite? “Meet the In-Laws.”