TV spot – courtesy of Jack Morton Worldwide

Erica Scheik, Chief Brand Officer at, was Creative Director, and Cristine Santo of Jack Morton Worldwide produced.  Assisting the Jack Morton team, Peak’s Michael Rothenberg provided additional creative direction as well as directing the shoot and editing the commercial.  Glenn Robbins of Newtonic was art director.  Along with these unsavory sitters were a pirate and mime that ended up on the cutting room floor!