Engaging writing for video starts with the right words, but it also involves finding original ways to communicate that go beyond the words. It’s an article of faith here that short films aren’t great for conveying detailed information. But they are unsurpassed for generating real interest, or motivating, or sparking desire.
Our philosophy? Listen and learn first. We don’t come in with a particular creative strategy du jour, because content development is really a conversation that grows over time… not just between you and us, but between you and your audience – whether they’re internal stakeholders, prospective customers, or the viewing public.
Still, despite our skepticism about hard-and-fast rules, we do have style. And a full toolbox of ideas.